MSI - The Next Playground
Opening Film
YEAR
2022
CLIENT
MSI
STUDIO
XX Studio
CREATOR
Hui Kai Su
ROLE
Creative Director
很高興能再次與 MSI 微星科技合作，挑戰科技產品發表會的創意極限。這次我們跳脫傳統發表會的呈現框架，以人類突破現實世界的限制、將意識與精神延伸至虛擬宇宙為核心概念，打造一場探索未來可能性的沉浸式視覺體驗。
每個人對未來都有不同的想像，但對未知世界的好奇與探索熱情，卻是我們共同擁有的情感。透過充滿未來感的虛擬場景、富有張力的動態敘事，以及實體與數位世界的交錯融合，我們試圖描繪一個超越物理限制、充滿無限可能的全新世界。
We were thrilled to collaborate with MSI once again, pushing the creative boundaries of what a product launch event could be. Moving beyond conventional presentations, we envisioned an immersive experience where humanity transcends the limitations of the physical world, carrying human imagination and spirit into an ever-expanding virtual universe.
While everyone imagines the future differently, we all share the same curiosity and excitement for the unknown. Through futuristic environments, dynamic visual storytelling, and a seamless fusion of physical and digital realities, we explored a world where technology opens the door to limitless possibilities.
Hight Concept
這不僅是一場科技產品的發表，更是對未來人類生活與互動方式的想像。在未來，我們將跨越現實的界線，於虛擬世界中相遇、交流，並共同創造屬於自己的宇宙。
The project celebrates a future where we connect, interact, and create beyond physical boundaries. A future where we meet in virtual spaces, explore uncharted territories, and build universes of our own.
R & D
製作過程中，我們進行大量視覺實驗，涵蓋 3D 角色建模、粒子模擬、全息材質與抽象空間的開發。透過反覆測試與調整光影、材質及動畫表現，逐步將初期概念轉化為完整且具有未來感的視覺體驗。
Throughout the production process, we conducted extensive visual experiments, exploring 3D character modeling, particle simulations, holographic materials, and abstract environments. Through continuous testing and refinement of lighting, textures, and animation, we gradually transformed early concepts into a cohesive futuristic visual experience.
Making of
透過 TouchDesigner 的節點式操作介面，建立程序化視覺系統，探索粒子特效、抽象材質與動態空間變化。藉由反覆測試與參數調整，更靈活地控制影像的動態、色彩與構圖，創造具有層次與變化的視覺效果。
Using TouchDesigner, we developed a node-based visual system to explore particle effects, abstract textures, and dynamic spatial transformations. Through procedural workflows and iterative experimentation, we created complex visual effects with greater flexibility and control over motion, color, and composition.
Full Credits